Once requirements met discounts department stores, the brands sales pressures.
contemporary China, the prices do, one day look like, a hundred percent times the house is too expensive, we can goes back, to escape from North Canton Shanghai, to two thousand three hundred forty-five make ends meet but every line of the city days to walk to shopping, these shoes can not buy the shoes will ah unsatisfactory, one can not afford to nothing if the face, we will toss a pair of cute five-inch golden lotus, but are now chasing the price of this shoe prices to space ah teng speed jump up to get shoes for women, a couple of years ago, 400-500 yuan more than the shoes can be the blink of an eye at the moment all rose to go above 800 -900 dollars, and several Yiqijuechen fastest Ben is gone in 2000! But we said, the brand at home and ah
counters in Shanghai found that the major brand shoes, new shoes this year, the price listed on a 2-3 into one broad based, high-priced shoes,UGG shoes, price changes, starting at the entry models raised the Fed's sales staff suggests that the single spring and summer last year, the price is 600 yuan from the shoes, but this year the basic price of a single shoe in more than 700 sales staff of Joy & Peace revealed that this year the price of the brand shoes range from 750-898 yuan, previous years this year,UGGs, 600 yuan shoes nike shoes official website there is no other brand shoes StellaLuna introduced this year, prices leapt to 1,000 direct
major brands of shoes to the end that is not the lucrative industry? consumers are obviously not white should be spending? I would like everyone to be a simple analysis, so that when we go to consumer , at least clear that the years to make money is not easy, Oh, as far as possible it can do more with less
briefly about themselves first capacity, I learned from the early nineties after working for several large Taiwanese capital of Guangdong's shoe factory, and later in the shoes out of four American Imports, Inc. (to send off the mask , steady Yang, Brown, where Zi) smartly walked back during this period had a warm feeling to support the initial development of the Shanghai heaters after 2000 involved individuals beginning their sales areas, as well as Belle, Daphne, love AEE , and other mutual aid have had a very long time
to mention the profits of the product, we will need from the most simple, start with the most basic premises
first see a pair of large shopping centers SHOES What is the basic material costs
Here I excerpt a pair of high-heeled sandals fashion at the time, a pair of flat shoes, a pair of heels of shoes, nike shoes, also low price with a pair of sandals to do off-note (the shoes were selected from the love aee and Belle belle), the following material cost analysis table from their factories in the PRD on behalf of the original data
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The cost of the international big 40-50 it is absolutely possible in 8 of 361 down Anta possible, we start with shoes and then his right behind the bar shoes
four shoes above, has basically summed up the current sales at the mall all the types of shoes
we can refer to other's shoes for the numbers to understand their basic material costs
× Note: I am at the moment and the discussion is at the mall selling shoes on the cost of materials, and other algorithms is not to spread its cargo, the analogy can not be completely
, of course, the cost of a pair of shoes to remove material costs,
further research and development costs (refer to producing the sample before determining the correct preparation of all R & D costs spent, usually after receiving the order each plant to each employee discount cards Shanghai nike shared equally then double five- calculation)
otherwise we often say that the L OP L refers to the LABEL COST (labor costs)
O refers to the OVERHEAD (plant management costs)
P refers to the PROFIT (factory should get the profit)
types of shoes above the LOP between the lines in the factory price, according to the different shoes, probably in between
40-50 (boots usually between 60-75)
way to tell you that our country's brand sports shoes
KAPPA of the LOP is 28-30 ANTA's LOP is about 22
20 other brands are mostly down
In summary, a pair of shoes sold in major shopping malls the cost of the factory should be in between 135-180
why the mall where all shoes sold for more than 600, even more than 1,000 do,
how the middle of the distribution of profits is it?
Here I must mention that we mall culture with Chinese characteristics, the
in China, due to historical reasons, and sustainable consumption habits, resulting in retail shopping malls in China is very strong in everyone in the commodity consumption, clothing and shoes out of line is the industry, are very superstitious shopping malls, large shopping malls that something is strict quality control, sale and secure (well, indeed, shopping is a good quality of goods, but also high imitation watch is guaranteed)
Therefore, each have a certain purchasing power, people like the so-called brand
all ran to the mall, causing brands to the mall also 削尖了脑袋 squeeze
so shopping on the high threshold condition on more than into the major department stores, you can see the concept of clothing, footwear, accessories, cosmetics and other products of the brand counters or small shops, when people off to the mall to buy goods after paying the cashier unity, and then took a paid bill to take away goods counter brands
this seemingly unusual shopping process has revealed the brands and department store business plan model - associates point deduction that department stores under the brands such factors as an area of a certain amount of rental shops, department stores and then again in accordance with the the sale of brands to rake, in proportion to the pumping of different brands with different cash register as a unified department stores, so the money concentrated in the hands of department stores, to go through a certain credit period on hand to go to brands, so in terms of relative , department stores are more powerful
the same time, grasp the overall planning department stores right into the seepage field of the right to request air jordan 23 brands for various promotions to increase revenue Shopping
In this mode, the department stores are usually calculated and drawn into a rental,UGG boots, and as far as possible to increase marketing efforts within the Showmanship and brands are the hope for lower rents and pumped into ratio
our subsistence trade era, the most vivid feature of all profits to lead
elephant industry, medical education, as real estate high profits have long been the storm must have a taste of you, what price house price will be a day care that is proposed street stuff As for what the shoe flower head, you may be in contact soon after that, usually
brands have a mathematical model to calculate their profit and loss
the formula for the break-even point formula, that is, break-even point = fixed expense / (1 - change in rate) is the so-called fixed retail rental expense, management fees, renovation costs and other assessments, while the change in degrees Conceiving the cost of goods, shopping malls rake, staff salaries, sales commissions and other, changes in rates of change in degrees is the comprehensive accounting of sales
to a shoes store as samples, if the fixed expense is 15,000 yuan in Fujian's foreign trade, wholesale shoes, merchandise sales accounted for 30% of the cost, shopping malls rake is 30%, employee expense accounts for sales of 10 %, then in accordance with the formula is 1.5 yuan / (1-0.3-0.3-0.1) = 5 million or when the turnover of 50,000 yuan 15,000 yuan just to balance the fixed costs, commodity costs 15,000 yuan, 15,000 yuan shopping rake and 5,000 employees in degrees because at this time, the cost of goods = Sales / (cost of goods accounting for discounts ×) to this formula, when the discount rate is larger, the requirements of the higher sales of brands
, of course, shopping for big brands the advice is not the same, Belle Group, the advice is the lowest, only 20% of the other brands are probably 26% -30% Why?
because the Group under the brand name of Belle Conceiving: Belle (Belle), Teenmix (days of good intentions), Tata (his her), Staccato (STACCATO), FATO (cutting extension), Senda (Sen up), good point margin, BASTO (Best Buy), MILLIE'S (Hermione), Jipijapa, Joy & Peace (really beautiful poetry), etc., covering the different consumption levels and all have a certain market call force, if Belle Series full Chegui , the department store counters within the half of the footwear so it will empty the jewelry wholesale BeiJing class brands with game chips, but other brands are not so strong is the power of the addition to the advice of business models, the brand Business and Shopping Results section, when brands need to take 17% of the appreciation of the tax invoice to the mall (small mystery: brands, when the next one to the plant, some small factories prices are sometimes better not to provide 17% of the invoice to the brands), the brands sometimes have to bear part of the appreciation of the tax pressure
009 years, China became the biggest exporter on the planet, Dear readers all know, nothing if comparative advantage in most industries, that is, metal toys, clothing and shoes, and the Boxer Rebellion in the general population shoes more than half of the great shoes from overseas, China could have been to the counter in a foreign country was shocked to see that, gradually getting the same shoes and clothes cheaper than at home and abroad is also cheaper discount if you encounter do not do several more seasons, then This is why it
1990's, Asia's economic take-off four-Qiu Long, soaring labor costs, some labor-intensive industries in the local was untenable and so they have from Taiwan, Hong Kong: the world's one of the most densely populated areas of South Korea to China BeiJing Market to Book, located in Fujian, Guangdong, Hong Kong and Taiwan became Collage of the world's factory, foot on the field beginning the first generation of migrant workers from the clothing and shoes for the foreigners to produce at the same time, the domestic shoe market is also beginning started flourishing , Daphne was born out of a hundred Li Senda and other brands actually have a few brands and the origin of the export processing Daphne Group, the parent company of Prime Fengxian District, Shanghai and Fujian Putian in the factory at the moment but also help the United States and other brands do payless walmar OEM does
good, by the above analysis, we now make a basic summary:
material cost by 90 per pair of shoes as an example
90 +45 (LOP) = 135 元
135 × (1 +17%) = 158 yuan This is the brand into the cargo business costs (17% of the factory can be opened if the appreciation of tax)
brands into the mall usually multiplied by 4.5 - 6 to join the price (according to the different shoes)
158 × 5 = 790 dollars (the price is the price of the mall)
that the number of brands of the Maori? We do Road arithmetic question:
790 × 28% = 221 million (to the mall commission)
(790-221-158) × 17% = 70 million (to the country's appreciation of tax)
790-221-70-158 = 341 元
that 341 yuan is the brand margin was (as the case of sales at regular price)
remove the brands inside margin of advertising costs, development costs, management costs, staff wages binary shoes superscript to see true and false, inventory costs, logistics costs, access to shopping malls there thresholds, (cassette operating expense) and then combined with the discount end of the season, the mall promotions have a net profit of 100 yuan to the otherwise pretty good shoe because it involves the number of problems, so inventory is quite large, each brand when the business end of the season if the inventory control 25% of the total amount of money is a relatively successful within the This is the 2009
brand shoes China's top ten ranking / rating
1 Belle belle shoes (founded in 1992, the famous Chinese trademark)
2 Daphne daphne shoes (founded in 1990, leading brands)
3 thousand Baidu shoes (founded in 1995, the national exemption product)
4 him she tata shoes (founded in 2001, belle's brand)
5 Saturday st & sat shoes (founded in 1990, the well-known brand)
6.Fed shoes (founded in 1986, Taiwan brand)
7. Teenmix Teenmix (Belle's)
8. STACCATO Staccato (Belle's)
9. binary nike shoes (founded in 1972, the World Brand,)
10. Red dragonfly shoes
I can responsibly tell you that, in addition to the above top ten women's shoes, can be profitable in the market, the other only in the profits of many brands are the brink of, or even two or three losses per year million
example:
Aee love, Symphony Holdings registered in Italy in 2004, invested heavily in the Chinese market is its high-end shoes brand ambassador Lin Chi-ling
Symphony Holdings boss is in fact the Pou Chen Group
say a brand:
Jc collection (Xi Jie)
2002 people registered in Taiwan in Italy (Italy) Milan, and penetrate into the mainland market beginning
Jc in the shoes sector is the owner of the famous Max Group, AK (Anne klein) Queen produced
business, Hugo boss,UGG boots clearance, Miss sixty, Ash, Nine west
and a series of big names have their factories produce
Jc collection counters are major shopping malls in Shanghai, Huaihai Road and another one at the flagship store quality of the shoes is also very good, outrageous comfort, style and most of these European and American big draw, but their children as if too little central idea, it has been tepid at the moment is losing money earned crying (said to loss of twenty million people every year coins, Fortunately, the boss of the factory Chiang profit billions of dollars a year, so it is there, it stroke a future
Naturelize part of this brand one of the largest U.S. shoe retailer - Brown Shoe (as of January 30, 2010 in the quarter, Brown Shoe profit of $ 5,000,000 per share, wholesale shoes net 12 cents of U.S. companies Niubi really good!)
Brown Shoe from the previous year by thousands of Baidu to enter Chinese market has not had a day a good day for Brown Shoe Brown Shoe, and thousands of Baidu is currently the division of labor are: Brown Shoe controlled BeiJing, Shanghai, Guangzhou , Shenzhen, the four central cities, thousands of other cities do Baidu agent after two years because of heavy losses, at the moment the relationship between the two companies are also getting worse where to go, and the other to wait to see the police,
(foreigners are hard to understand that Brown Shoe things: Why shoes produced in China, sold in China, why than to sell to the United States is also expensive!)
say a little far point, the capital of Europe since the Renaissance and the socialist market system, Watt invented the steam engine has been vigorous development of three or four centuries, nowadays they are consumer goods, a market system, people's livelihood has come to the era of full competition, it was possible to earn large businesses have been teenagers monopoly profits to the United States, in general, products of the same grade in the class there will always be five or six very real power of the market for hand So who share the interest of high Run to fight fake sports shoes wholesale equivalent deserved, for bringing high production and marketing aspects of their innocence, and no more than we have vested interests in China as the share of profits
path is that they sell in Asia sourcing - generally pay commissions to traders 8percent - shipping costs will be about 2-3percent - into their mind the huge mall shop sales of the goods they buy self- Unlike at home and off of the two shopping centers and businesses to matter
much less so the sales cycle, followed by the product of pressure of their inventory faster while upgrading the way people's taxes are lower than our 17percent away these reasons, they go smoothly as long as the goods go faster inventory nothing is little profit to play in the survival of the United States in general and old shoes are sold FOB Asia about three times to remember, ah ocean takes a lot of money and our own general retail sales market in the factory 4.5-6 times the price
at home and the current owner points are several big shopping centers: the old state-owned department stores such as Hualian Commercial Nanjingxinbai Wu, large developers, such as Mao's Business Resources, Wanda foreign investment such as the Pacific Department Store, but also light and so long high imitation shoes is a strong distribution networks is the extent of their strength before 1949 as despotic landlord Liu Wencai and his ilk do not recognize who recognize only the money, the degree of exploitation for the business strong, deep, is the ordinary people can not imagine the businesses in order to protect themselves, to have to keep price increases, the transfer of risk to ordinary consumers here
these stores generally located in the heart of the city's most prosperous trading lot or make a fortune in sea transport junction of the many subway, because they come from interest groups or large real estate developers so there are measures to decorate the beauty of the mall U.S. Huan round, and then open xuepentaikou lion to die to the brands: In addition to routine large raised point (usually about 30percent in the retail price of holidays, but also businessmen} sponsorship and advertising activities to pay fees, as trade business tax is generally paid to the sales season but they will require businesses to attract customers with great discounts off 3 off two normal view of the following bits in this case the official business of the original six or seven times the ex-factory price is also one can imagine the
addition to large shopping malls outside, brand shoes sell otherwise choose to do street stalls, the legend in BeiJing where to buy cheap mobile phone store Tell me what you might say drop this link in a small bar - many from the provinces Deputy to the retailer's most important is that the shops adult club owner, but enough of mind to raise the rent disc, the Shanghai Huaihai Road a year rent 100 square feet of shop you guess how many? 1800000 this is 2008 data, which Shanghai housing prices scale new heights two years of rent you can imagine Rights Nowadays we
1.3 billion people in China with the boss doing a big shock this old sparkle sports --- National blowing bubbles blowing bubbles to blow Well the rapid growth of gdp to avoid blowing the world's second born the rich can blow thousands of the total wealth of the house as one hundred and one thousand square meters, 4,000 yuan a lasting efficiency have environmental health of the immortal beauty of a condom 400 eggs, and so this way will more than 1,000 less than the de SHOES strange
little summary: Based on the combined sale of part of the National Bubble huge number of sports, in addition to the big shopping malls combined with a strong high-tax government income we (heard take it to defend the country and raising wages of cadres raised 2nai a car ) a pair of ex-factory in Wenzhou, 120-180 in the PRD's shoes new shoes for men and shoes are binary multiples of 2010, enlarged to 700-1800. Chores month's ol to give it a half from the beautiful to wear so he Britain on the two Xieer p p Britain to the United States to have slipped
Pou Chen in Taiwan is the world's largest shoe manufacturer after 30 years of work, made this cross produced, manufactured worldwide global logistics services group. PCC produced annually sports shoes and casual shoes, the total number of more than two hundred million pairs of soccer shoes global brands, 17% of the factories produced Pou, that is among the world's nearly five feet shoes, to nearly the product of a pair of Pou Chen, the world-renowned sports brand
Pou located in Dongguan and Zhongshan in Guangdong factories, the number of each plant are more than five million people each successive Chinese leaders to visit the factories of Guangdong necessary (Jordan, is also going to China See through the factory in Dongguan Pou)
this concept, AEE background deep enough, it is powerful enough to force it, but frustrating for so many years, the total losses to more than 1.7 million, this legend of Daphne acquired 65% of its shares, is preparing to re-(love in the operation period also founded AMEDA, and agents of the international brands such as Jessica Simpson, but all of these wholesale markets, Linyi metal loss can not save her fate)
Speaking of which, faithfully, for the price of brand shoes why so huge it should be understood that a small pair of shoes a little bit popular there are several interest groups divide up profits in the taxable income countries, OEM factory Welfare strong mall brands to distributors (the inside is divided into provinces and agents, and retailers) five or six horse meat jjmm points can lower your shoes get you
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